Gen Z Cares About Fair Trade
Will Gen Z Be the Generation to Help End Human Trafficking?
You might be asking yourself, “Will Gen Z be the generation to help end human trafficking?” Spoiler alert: The answer is a hopeful yes! Gen Z, the digital natives who’ve mastered social media and aren’t afraid to call out brands for their missteps, are leading the charge against human trafficking. Here’s a look at how their commitment to fair trade and sustainable shopping is making a real impact.
Gen Z’s Love for Fair Trade: Why It Matters
Gen Z isn’t just shopping for the latest trends—they’re shopping for a cause. According to First Insight, 73% of Gen Z is ready to spend more on sustainable products. That’s a huge jump from 62% of Millennials. Here’s why this generation’s fair trade obsession is a game-changer:
Fair Trade Support Gen Z is backing fair trade, which means fair wages and safe working conditions for everyone involved. This choice helps protect workers from exploitative practices, including human trafficking.
Demand for Transparency This generation isn’t settling for vague brand claims. They want to know the whole story behind their products. If a brand can’t show it’s doing right by workers, Gen Z is likely to pass.
Preference for Ethical Brands Gen Z gravitates toward brands that care about more than just profits. They support companies that fight human trafficking and practice sustainability, driving positive changes in the industry.
The Rise of Secondhand Shopping
Gen Z is also embracing secondhand shopping with enthusiasm. Platforms like Depop and ThredUp are favorites among this group. ThredUp’s 2021 Resale Report reveals that 40% of Gen Z shoppers have bought secondhand clothing recently. Here’s how their secondhand habits are making waves:
Cutting Back on Fast Fashion Fast fashion often involves shady labor practices. By choosing secondhand, Gen Z is reducing the demand for new, potentially exploitative production.
Promoting a Circular Economy Shopping secondhand supports a circular economy, where items are reused and recycled. This approach helps minimize waste and cuts down on unethical production.
Raising Awareness Gen Z’s secondhand shopping trend is more than a style choice; it’s a statement. It highlights the importance of ethical consumption and encourages others to follow suit.
How Gen Z’s Values Are Shaping the Future
Gen Z’s commitment to sustainability and ethical practices is influencing broader societal changes:
Advocating for Change Gen Z is pushing for policy changes that promote sustainability and protect workers from exploitation, including human trafficking.
Supporting Ethical Brands Their preference for ethical brands encourages companies to adopt fair practices, fostering a market where doing good is rewarded.
Leading by Example Through social media and personal choices, Gen Z is spreading the message of ethical consumption, inspiring others to make more conscious decisions.
Loved and Free Co. and Gen Z: A Winning Combo
At Loved and Free Co., we’re thrilled by Gen Z’s dedication to fair trade and ethical shopping. Our fair trade jewelry, accessories, and home goods align with the values this generation holds dear. By partnering with organizations that fight human trafficking and support survivors, we offer products that are both beautiful and meaningful.
